20+ Years of Experience
Delivering technology solutions and driving transformation.
Let's connect Technology · Product · Transformation
Driving Digital InnovationThrough Product Management, ERP Consulting & Technology Leadership
Helping organizations build better digital products, optimize business processes and accelerate digital transformation.
About me
Bridging business and technology
With more than 20 years of experience in technology and digital transformation, I help organizations turn complex challenges into practical solutions that support growth and efficiency.
Product Management
Turning ideas into focused and valuable digital products.
ERP Consulting
Improving processes through effective enterprise solutions.
Digital Transformation
Modernizing organizations through technology and innovation.
What I do
How I help organizations succeed
Product Management
From product strategy and discovery to roadmap management and successful delivery.
ERP Consulting
Helping organizations optimize business processes through enterprise solutions and technology.
IT Project Management
Leading complex technology projects from planning through deployment and stakeholder alignment.
Digital Transformation
Supporting organizations in modernizing operations, improving efficiency and creating business value.
Featured projects
Building and contributing to innovative solutions
Founder & Product Manager
Up4Deals
A multi-country digital marketplace connecting buyers and sellers through a modern, secure and user-friendly platform. Up4Deals includes advanced features such as map-based search, multilingual support, secure messaging and a seamless buying and selling experience.
Explore Up4Deals
tutu CONNECT
Technology Consultant
Tutu Connect
Collaborating with Tutu Connect to support its growth and expansion in the Lebanese market through technology consulting and digital transformation.
Explore Tutu ConnectProfessional journey
A journey of continuous innovation
2001–2007
Software Development & Consulting
2008–2012
ERP & Enterprise Solutions
2012–2016
Banking Transformation
2016–2019
Service Quality & Project Delivery
2019–Today
Consulting & Entrepreneurship
“Technology should solve real business problems—not create new ones.”
Successful digital solutions combine business vision, user needs and the right technology, delivered by empowered teams.
Let's work together
Let's discuss your next digital initiative
Whether you are launching a digital product, implementing an ERP solution or leading a transformation initiative, let's explore how we can work together.